To establish valuable relationships with customers, marketing must elevate itself and innovate. (Forbes Real Time) More
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Posted on 22 July 2018 | 5:57 am | Google News
The Amazon Approach: Tips for Creating a Customer-Centric Business
One of the reasons I joined Amazon early in my career was its obsession with meeting customer needs. Its innovative culture starts with a relentless focus on delighting the customer, and that obsession has helped shape it into the market-changing ...
Posted on 17 July 2018 | 10:38 am | Google News
Want to discover the next big thing in tech? Then stop saying 'no' to everything
The company -- which is of the UK's authorised Raspberry Pi resellers -- is keen to come up with innovations to improve business efficiency and boost customer service. Here, Alex von Schirmeister, its chief ... They will often have a captive market ...
Posted on 17 July 2018 | 5:02 am | Google News
Digital Summit 2018: Guest obsession, data harmony and marketing to millennials
It was all about the guest at The Caterer's Digital Summit this year, as hospitality's sharpest technology experts shared business-boosting ideas on everything from gameification to user-friendly websites and the latest innovations. Rosalind ...
Posted on 15 July 2018 | 9:21 am | Google News
How Anomalie's Founder Is Disrupting The Multibillion-Dollar Wedding Dress Industry
When Harvard Business School classmates Leslie Voorhees and Calley Means were planning their wedding, they stumbled upon a problem they could fix and started their direct-to-consumer, customized wedding dress company, Anomalie, in 2016. Like many ...
Posted on 9 July 2018 | 10:02 am | Google News
What B2B Marketers Can Learn From B2C Marketers
While business-to-consumer (B2C) marketing has embraced the power of data, business-to-business (B2B) marketing has been surprisingly slow to catch on. Companies that want to compete in the B2B marketplace need to be as sophisticated as their B2C ...
Posted on 9 July 2018 | 7:02 am | Google News
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